The founder’s story

Innovation is more than a word

by GLS LAW September 24, 2014

GLS Law was founded by the highly regarded international TMT lawyer, Matthew Glynn. After nearly two decades with leading international law firms, and achieving widespread market recognition, Matthew could no longer repress his long harboured ambition to leverage the abundance of readily available efficiency based resources that could substantially remove the barriers of time and cost to any business requiring access to world class legal support. World class legal support should not be the exclusive domain of just a few businesses - it should available to most businesses everywhere.

In July 2013, Matthew resigned from his senior equity partner and management positions at DLA Piper and then spent nearly 9 months on 'garden leave' before being free to make GLS Law a reality. This required a purpose built platform capable of attracting the world best lawyers who were then accessible to almost every business globally. With technology and superior process a clear "win-win" construct could be delivered. We call it GLS Law - LawRewritten. 

Matthew Glynn

GLS Law, Managing Director

Whilst in practice Matthew supported major corporations all over the world to produce and/or incorporate truly transformative technologies across a diverse range of industries. Matthew also supported many emerging and developing market projects where technology was used to deliver spectacular cultural, social and economic gains.

Yet, despite the obviously transformative potential of technology, Matthew noticed that the legal industry by in large resisted its meaningful introduction at the service delivery level. This did not sit comfortably, naturally nor logically with Matthew for it was manifestly evident that more efficient client outcomes were required (and could be achieved) at the service delivery level.

For years Matthew had tried to encourage the uptake of technology-enabled support solutions in his own practice area. Ironically, through the haze of weekly billable target, utilisation, WIP and recovery reports and regular announcements of yet more redundancy led profit preservation strategies, his own firm also issued the periodic call for service innovation. However, the stark non-alignment of views as to what 'innovation' constituted, and what was required to foster and sustain it, proved all too apparent.

For Matthew, delivery of 'optimally efficient' customer outcomes required an entirely new construct - an optimally efficient delivery platform that was itself entirely committed to the development of optimally efficient solutions. An inefficient platform cannot reasonably be expected to produce efficient outcomes. Not without someone paying an unnecessary price. 

Despite Matthew's significant personal success within the context of TradLaw, he did not consider TradLaw capable of providing a sustainable response to the unanimous client call for more accessible legal services. He queried how a platform that laboured under the weight of its own historic, structural and economic inefficiencies (that it was not ready to jettison) could ever deliver genuine service efficiency.

"How could TradLaw foster genuine 'innovation' when its business model remained using men with shovels (on an hourly rate) to plough the field, as opposed to using a steam-engine driven tractor?" Whilst ever the hourly rate remains the predominant means of supporting clients, Matthew felt that TradLaw was duty bound to ensure that the platform upon which it offered their services was operated as efficiently as possible. How then had the legal industry remained largely unchanged for more than a century?

Matthew and his growing team have invested their own funds into building an international support platform that positively focuses on removing time and cost as barriers to any business that needs world class support. More than that, the support offered by GLS Law must at all times be non-discriminatory - it must be available to everyone everywhere - big or small - at the same price - no exceptions.

Matthew hopes that the spirit of GLS will be a catalytic agent for a "Silicon Valley" type movement towards the more widespread adoption of technology enabled legal support.  How we use technology means that our clients in the Democratic Republic of Congo can access the same quality of support as our clients in New York. This outcome, in the same time and at the same price. Any outcome less than this ignores the arrival of the global village - it is discriminatory - it is unacceptable.  Matthew and the team at GLS are incredibly proud of the rebellious spirit that exists at GLS - we will continue to do things that TradLaw cannot or chooses not to so as to create a far more accessible legal industry.

Welcome to GLS Law - Welcome to Law Rewritten.

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